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For the longest time, manufacturers clung to old-school marketing methods to remain relevant in their sectors. Word of mouth, trade shows, and expos were the go-to strategies for meeting new clients and generating manufacturing leads.
But then 2020 happened. Suddenly, the traditional ways of networking took a massive hit, and industries had to scramble to adapt.
While everything may feel ‘back to normal,’ it’s clear that companies are rethinking their marketing strategies and shifting toward a more digital approach.
Today, building brand awareness means catering to a digitally savvy clientele. In the B2B world, not having a strong digital marketing strategy can seriously limit your networking potential and, in the long run, cost you a lot of revenue.
That said, managing multiple marketing projects can be a challenge, even if you have an in-house team. Beyond the time and effort needed to hire, train, and onboard new team members, you’ll also have to pay salaries and provide benefits. This can be a significant strain on your budget.
That’s where digital marketing agencies come in.
Ready to learn more? Join the experts at our Reno digital marketing agency as we discuss why manufacturing companies should consider outsourcing their marketing efforts.
Traditional marketing methods are losing their edge in today’s digital age. Here’s why:
Traditional marketing struggles to pinpoint specific audiences effectively. Manufacturers often have niche markets that require targeted messaging. Old-school methods like print ads and trade shows cast a wide net, but they lack the precision to reach the right people. This can lead to wasted resources and missed opportunities.
Manufacturing products are often complex and need detailed explanations. Traditional marketing tools like brochures and print ads fail to convey this complexity. In other words, they can’t adequately showcase the intricate details and technical expertise behind your products.
Digital platforms, on the other hand, offer interactive and multimedia options like videos, animations, and detailed online content that can better highlight your capabilities.
One of the biggest drawbacks of traditional marketing is the difficulty in measuring and tracking return on investment (ROI). The lack of clear metrics makes it challenging to assess what’s working and what’s not.
With digital marketing for manufacturing, you gain access to precise data and analytics that help you optimize your strategies and maximize your investment. You can track everything from website visits to lead generation, enabling you to make data-driven decisions.
start your digital marketing journey today!
Manufacturing companies typically invest just 3.75% of their revenue into marketing efforts. Given this modest budget, it’s important to make every dollar count.
Digital marketing agencies help manufacturers leverage online channels to boost visibility, engage potential customers, and achieve measurable results within their means. Let’s look at what they bring to the table.
A digital marketing agency knows how to target the right audience accurately. They use:
Digital marketing agencies use advanced manufacturer SEO tactics to ensure your website ranks higher on search engines. Optimizing your content with the right keywords helps attract a targeted audience actively looking for your products.
Agencies create PPC campaigns to help you reach different demographics with precision. Whether you’re targeting industry-specific audiences or particular job roles, these ads ensure your message reaches the right people at the right time.
Social media isn’t just for B2C companies. Digital marketing agencies understand the power of social media platforms like LinkedIn, Facebook, Instagram, and TikTok in the B2B space. They help you develop and execute a social media strategy that connects you with other businesses, industry influencers, and potential customers.
Around 29% of marketers actively use content marketing for manufacturers and with good reason. Offering valuable insights to potential buyers is the best way to exhibit good faith, generate trust, and establish long-term relationships.
A manufacturing digital marketing agency will harness its expertise to craft and execute a powerful content strategy tailored to your manufacturing business.
High-quality website content is the cornerstone of your brand image. Experts in digital marketing for manufacturers develop engaging and informative content tailored to your business goals.
For example, they can produce detailed product descriptions that highlight the unique features and benefits of your offerings, or compelling case studies demonstrating your expertise and how your products apply in real-world scenarios.
Digital marketing agencies excel at producing high-quality visuals that captivate and inform your audience. Product videos, for instance, can showcase your products in action, pinpointing their functionality and benefits.
Likewise, 360° tours offer an immersive experience and let potential customers explore your products from every angle.
Perhaps the biggest benefit of working with a digital marketing agency is their ability to implement data-driven strategies.
Digital marketing agencies use a variety of tools to monitor and analyze your website traffic.
They track how many visitors come to your site, where they come from, and what they do once they’re there. Then, they use this detailed analysis to identify which marketing channels are driving the most traffic and which pages are performing well.
But it doesn’t stop at just traffic; agencies also track lead generation efforts. They set up and monitor lead capture forums to see whether they’re effectively converting visitors into potential customers. Analyzing the sources of these leads helps them determine which campaigns are the most effective.
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A great advantage of digital marketing is the ability to tweak campaigns on the fly. Agencies analyze the data from your website and other marketing efforts to spot trends and insights.
For example, suppose an agency notices that a particular PPC ad is bringing in a lot of traffic but not many conversions. In that case, it can tweak the ad copy, adjust the targeting, or change the landing page to boost performance.
Similarly, if certain blog posts or social media content are getting a lot of engagement, they can create more of that type of content to keep the momentum going.
Proving return on investment (ROI) is often a tough nut to crack in marketing. Digital marketing agencies are great at showing the value of your marketing efforts by offering clear, easy-to-read reports that outline key metrics and performance indicators.
Most agencies use tools like Google Analytics, HubSpot, and other advanced analytics platforms to compile data and generate reports. With these, you can see how your campaigns are performing, including metrics like website traffic, lead generation, conversion rates, and overall ROI.
Additionally, agencies often provide monthly or quarterly performance reviews. During these reviews, they discuss recent campaign results, share insights from the data, and suggest strategies for future efforts. They use ongoing analysis and reporting to keep you in the loop about how your marketing budget is being spent and the results it’s generating.
Joining forces with an agency specializing in digital marketing for manufacturing industries offers tons of perks beyond just simplifying your marketing efforts.
When you team up with a digital marketing agency, you get access to a whole squad of specialists, including:
Together, this team makes sure all aspects of your digital marketing are handled with expertise and care, so you get the best shot at marketing success.
Digital marketing is always changing, and keeping up with the latest trends and technologies can be tough.
Agencies continuously update their strategies to incorporate new tools and techniques. They also have access to cutting-edge platforms that can enhance your marketing efforts.
By outsourcing your digital marketing, your team can focus on product development, production, and other critical operations without the distraction of marketing tasks.
Hiring a full-time, in-house marketing team can be expensive. When you work with an agency, you get access to a team of specialists without the overhead costs of salaries and benefits.
That’s not all. Agencies offer scalable services that can grow with your business. Whether you need a comprehensive marketing strategy or help with specific campaigns, digital marketing agencies can adjust their services to meet your changing needs.
boost your manufacturing brand online now!
Having access to a team of marketing specialists brings unmatched expertise and efficiency to your marketing efforts. So, why wait? All there’s left to do is team up with an expert agency and hand over the reins of your digital marketing to them. It won’t be long before you start seeing the results you’ve been hoping for!
At Wildish, we’re backed by decades of experience creating marketing game plans for leading industrial brands. If you need some extra firepower to boost your marketing efforts, you’ve come to the right place.
Our team of seasoned professionals brings a wealth of knowledge and expertise to the table, and we’re here to help you navigate any challenges with ease.
Contact us today, and let’s start building your success story together.