why you should consider seo for manufacturing companies



Nowadays, manufacturing companies are moving past old customer acquisition methods like PR and word of mouth. Instead, they’re jumping into the digital scene to grab leads directly.

Digital marketing, especially search engine optimization (SEO), lets manufacturers like you target specific audiences, tailor your messaging, and measure the impact of your efforts in real-time. It also allows you to connect with a wide range of potential B2B clients actively searching for your solutions.

Let’s talk numbers.

89% of B2B researchers turn to the internet during their research phase.

29% of marketers list SEO as a top trend they leverage.

And SEO is known to drive 1,000%+ more traffic than organic social media.

All this confirms why search engine optimization should be a key priority for manufacturing companies looking to convert B2B leads into customers. In this post, we’ll dive deeper into the world of SEO for manufacturers and why you need it.

a quick recap of manufacturing seo

We’ve already touched on the basics of manufacturing search engine optimization in a previous article. Let’s quickly run through them again.

Manufacturing SEO is all about helping your website rank higher in search engine results. It involves using the right keywords and improving your website’s overall structure and content. The goal is to ensure potential clients can find you faster and easier.

Since manufacturing companies sell to other businesses, B2B SEO works a bit differently than in the B2C world.

  • B2B SEO targets other businesses, often focusing on a niche or specialized market. B2C SEO targets individual customers with a broader and more general approach.
  • B2C keywords are usually more generic and high-volume to appeal to a wider audience. On the other hand, B2B keywords tend to be more industry-specific.
  • B2B content is often detailed, informative, and rational, aiming to educate and build trust over a longer decision-making process. In contrast, B2C content is shorter, more engaging, and emotion-driven to encourage quick decisions.


At its core, SEO for the manufacturing industry is geared towards generating quality leads. If you rank well in searches, especially for topics that show your expertise, your website can attract more prospects for your sales and marketing teams.

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what are the different types of seo for manufacturing?

what are the different types of seo for manufacturing

Let’s break down the types of SEO for industrial companies.

on-page seo: Think of this as your website’s frontline. Here, it’s all about content- what you say and how you say it. By using keywords your B2B clients are searching for, you can make your website more informative and easier to find.

off-page seo: Off-page SEO involves actions taken outside of your website (link building, social media marketing, influencer outreach, guest blogging, and online brand reputation management) to boost your rankings and visibility on search engines. Also known as off-site SEO, this strategy is focused on building a strong reputation for your brand and getting the word out about your products and services.

technical seo: Technical SEO focuses on the nuts and bolts of a website – things like how fast it loads, how well it works on mobile devices, and how it’s structured. It helps search engines find and understand your site easily, resulting in higher rankings and a better user experience (UX).

local seo: Unlike traditional SEO, which aims to cast a wide net, local SEO zeroes in on optimizing your visibility for local searches. If your business caters to local markets, local SEO makes sure you’re the first one they find in your area.

Each of these SEO types works together to make your manufacturing business more visible and attractive to the right B2B audience.

However, managing all these aspects can be a challenge, especially when you’re focused on running your business.
That’s where Wildish Agency comes in. We’re a Reno marketing agency specializing in B2B SEO for manufacturers. Our job is to handle the SEO heavy lifting, so you have one less thing on your plate. Contact us to boost your online presence and drive meaningful business results.

benefits of seo for manufacturing companies

Need more reasons to invest in SEO for manufacturers? We have several!

return on investment: SEO typically offers a solid ROI, especially in the B2B sector. Over three years, manufacturers often see significant returns compared to other marketing strategies.

increased organic traffic: SEO drives more organic, or non-paid, traffic to your website. You’ll have more potential clients find your site through search engines without additional advertising costs.

brand awareness: A strong SEO strategy improves your digital visibility. The more people see your company online, the more familiar and recognizable it becomes.

trust and authority: Ranking higher in search results can position you as an authority in your field and build trust with buyers.

qualified leads: SEO helps attract visitors actively seeking what you offer. With warmer, more qualified, and interested leads, you’ll have a higher chance of converting them into customers.

increased revenue: More traffic and better leads naturally lead to an increase in revenue. This makes SEO invaluable to business growth.

enduring results: The impact of SEO is long-lasting. Your online presence and authority will continue to benefit your business long after your initial efforts.

what kpis should be tracked?

what kpis should be tracked

Once you’re ready to launch an SEO campaign, it’s crucial to monitor certain Key Performance Indicators (KPIs) to gauge the effectiveness of your strategies and make necessary adjustments.

Here are a few to focus on.

organic traffic: This measures the number of visitors who find your site through search engines. A steady increase in organic traffic is a good sign that your SEO efforts are on track.

keyword rankings: You need to monitor where your site ranks on search engine results pages (SERPs) for the keywords you’re targeting. Higher rankings typically lead to more visibility and traffic.

conversion rate: Conversion rate measures the percentage of visitors who take a desired action on your site, like filling out a form or making a purchase. It helps assess the quality of your traffic.

bounce rate: This is the percentage of visitors who leave your site after viewing only one page. A high bounce rate could mean your site’s content isn’t aligning with what your audience is looking for.

click-through rate: Click-through rate (CTR) tracks how often people click on your site after seeing it in search results. A low CTR might indicate that your on-page SEO needs work.

new vs. returning visitors: Finally, understanding the balance between new and returning visitors can offer insights into how well your site attracts and retains its audience.

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the compound effect of seo

Remember, SEO for the manufacturing industry isn’t a one-time effort. It’s an ongoing process that builds upon itself over time.

Initially, you might see small changes- perhaps a slight increase in website traffic or a few more leads. But as you consistently apply SEO strategies, these gains start adding up. Your website becomes more visible, ranks higher in search results, and attracts more of the right kind of traffic.

Partnering with manufacturing SEO experts like Wildish Agency can turbocharge this compound effect. We know how to craft content that resonates with B2B clients, optimize your site for the most relevant and impactful keywords, and build a strong online presence that sets you apart from the competition.

With Wildish Agency, you get more than just SEO services; you gain a strategic partner committed to boosting your online presence and driving tangible results for your business. Get in touch today!

the bottom line

The Bottom line

There you have it: a comprehensive take on why manufacturing companies should consider investing in SEO, brought to you by a seasoned manufacturing SEO agency! The right SEO tactics can help set your company up for long-term success. Remember, in the world of digital marketing, you must stay visible to stay ahead- and that’s exactly what SEO does for you.

Jump into the digital forefront with Wildish Agency! Let’s turn your manufacturing website into a lead-generation powerhouse. Reach out to our manufacturing SEO experts and start your journey to success!