elevate your b2b industrial website: key seo principles for ranking



Did you know that 68% of all online experiences begin with a search engine? That’s right, according to a study by BrightEdge, more than two-thirds of all website traffic comes from search engines. This means that if your B2B industrial website is not ranking well on search engine results pages (SERPs), you’re likely missing out on potential customers and revenue.

SEO, or search engine optimization, is the process of optimizing your website to improve its visibility and ranking on search engines like Google. It involves a combination of tactics such as keyword research, on-page optimization, and link-building.

So, how can you ensure that your B2B industrial website design is optimized for search engines? In this guide, we’ll discuss key SEO principles that can help elevate your website’s ranking and drive more traffic to your business.

understanding the b2b industrial landscape

Before we dive into the specifics of SEO, it’s important to understand the unique landscape of B2B industrial and manufacturing websites.

Unlike B2C websites, which target consumers directly, B2B industrial websites primarily target other businesses and professionals. This means that the language, tone, and design of your website should cater to a more professional audience.

Additionally, B2B industrial and manufacturing websites often have complex products and services that require a longer buying process. This means that your website needs to provide in-depth information and resources for potential customers to make informed decisions.

In terms of SEO visibility, B2B industrial websites face unique challenges due to the highly technical nature of their products and services. This means that traditional SEO tactics may not always be effective, and a tailored approach is necessary to drive meaningful traffic.

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key seo principles for b2b industrial websites

Now that we have a better understanding of the B2B industrial landscape – let’s explore some key principles of effective SEO for industrial and manufacturing companies. These include:

1. keyword research and strategy

The first step in any web design SEO strategy is conducting thorough keyword research. This involves identifying the keywords and phrases that your target audience is using to search for products or services like yours. 

For a B2B industrial or manufacturing website, this may involve using more technical and industry-specific keywords that your target audience is familiar with. It’s also important to consider the intent behind these keywords – are potential customers looking for information, products, or services? With this information, you can create a keyword strategy that aligns with the queries and needs of your target audience.

Once you have identified your keywords, you’ll need to develop a cohesive keyword strategy that incorporates them into your website content and metadata. When done effectively, this will help your website rank higher in search engine results pages and drive relevant traffic to your site.

2. content creation and optimization

The content on your B2B industrial/manufacturing company website should be high-quality, informative, and relevant to your target audience. This will help with SEO and establish your company as a thought leader and expert in the industry.

When creating content for your website, consider using a mix of formats such as blog posts, case studies, whitepapers, videos, and images. This will not only keep your audience engaged but also make your website more attractive to search engines.

Additionally, be sure to optimize your content with relevant keywords and meta descriptions. This helps search engine crawlers understand the purpose and relevance of your content, improving your chances of ranking higher in search results. A professional SEO copywriter can help with this process if you don’t have the expertise in-house.

3. technical seo

Aside from optimizing your content, there are a few technical aspects of your industrial/manufacturing website design that can also impact your SEO. These include:

  • Site Structure: Your website’s structure should be well-organized and easy to navigate for both users and search engines. This includes having a logical hierarchy of pages, using descriptive URLs, and implementing easy navigation.


  • Mobile Responsiveness: With the majority of internet usage now happening on mobile devices, it’s crucial that your website is optimized for mobile viewing. Mobile responsiveness improves user experience and boosts your SEO ranking, as Google gives preference to mobile-friendly sites.


  • Page Speed: Slow loading times can negatively impact site visitors and lead to a higher bounce rate. This, in turn, can affect your SEO ranking. Make sure to regularly check and improve your website’s page speed for better performance.


These technical aspects may seem overwhelming, but there are various tools and resources available to help you optimize your website. You can also consult with a web developer or SEO expert for assistance.

4. link building and authority

Another key SEO principle for your industrial or manufacturing website is building backlinks and establishing authority among site visitors.

Backlinks are essentially a vote of confidence from other websites. When reputable sites link to yours, search engines interpret it as a sign of credibility and relevance, positively impacting your SEO ranking.

To effectively build backlinks, consider creating shareable and link-worthy content. This could be in the form of comprehensive industry reports, insightful case studies, or engaging multimedia content. Outreach to industry influencers, partners, and relevant publications to promote your content and encourage them to link back to your website.

5. local seo for industrial businesses

While an industrial and manufacturing company may have a national or international reach, it’s still crucial to focus on local SEO. This involves optimizing your website for local keywords, creating local business listings, and building citations. This can help your website rank higher in localized searches and attract potential customers from your surrounding area.

To improve your local SEO, be sure to include your city or region in your website’s title tags, meta descriptions, and content. You should also claim and optimize your Google My Business listing, as well as create listings on other relevant online directories. Encouraging positive reviews on these platforms can also boost your local SEO efforts.

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final thoughts

As you can see, SEO is a vital aspect of digital marketing for industrial companies. By implementing these SEO principles and strategies, you can improve your website’s visibility, attract potential customers, and ultimately drive sales and business growth. Keep in mind that SEO is an ongoing process, so regularly monitoring and updating your tactics will ensure continued success in the ever-evolving online landscape.

At Wildish Agency, we specialize in digital marketing for industrial and manufacturing companies. From website design and development to SEO and content marketing, we can help you establish a strong online presence and drive business growth.

Contact us today to learn more about our services!