a comprehensive b2b industrial marketing checklist: evaluating your digital marketing



The digital marketing landscape is always evolving, and for industrial B2B brands, it can be difficult to keep up with changing trends. A top-notch online presence is essential to set your brand apart from your competitors and win new customers.

Building a new website for your brand feels daunting. You know you need to make an impact with your site, but you might not know where to start. At Wildish Agency, we’re here to help you navigate the industrial website development process. We’ve created a detailed guide to help you build a bold new industrial website design and marketing strategy.

why does an industrial website checklist matters?

B2B sector, you’ll need a well-designed website. For many customers, your website will be their introduction to your brand, and you will need to make a positive first impression.

Building a website for an industrial B2B brand comes with its own unique challenges. The market is often complex, with long sales cycles, diverse clientele, and stringent compliance requirements. You’ll need to make sure your website is not only functional but also informative and engaging for your target audience.

Working with a checklist gives you a structured roadmap as you build your website. It also prevents you from missing important SEO or web design concerns. Your website will also serve as a base for the rest of your digital marketing strategy, helping you reach potential customers through a variety of other channels.

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deconstructing the checklist: key components for b2b excellence

A successful B2B marketing strategy starts on your website. Here are three key components to start with.

Website Design: The Digital Facade of Success

website design: the digital facade of success

Industrial companies need to do more than just showcase their products or services. Their sites also need to establish your position as an industry leader. A well-crafted industrial website design goes beyond aesthetics to create an engaging user experience.

Intuitive, clean design is key here. Today’s consumers are busy — if they can’t find the information they’re looking for right away, they will navigate away from your website. You’ll need to find the right balance of detailed imagery and concise, informative language to engage your audience.

B2B brands need to engage everyone from technical specialists to C-suite executives. Your website should be built with a diverse audience in mind, focusing on both professionalism and accessibility. Deliberate and thoughtful website design shows your target audience what to expect when working with your brand.

content strategy: crafting your digital narrative

A well-defined content strategy is a very important part of building a B2B company website. Your content strategy is the overarching plan for your landing pages, case studies, blogs, and other website content. Many B2B brands expand on their content strategy even further with detailed whitepapers and infographics.

Your content strategy is an opportunity to showcase your brand’s expertise and innovation. Valuable thought leadership content will draw your target audience to your site and establish you as a leader in your industry. It’s also an opportunity to tell your brand’s story and showcase what makes you different from your competitors. Without these storytelling elements, B2B content can start to feel dry.

To create compelling B2B content, you’ll first need a nuanced understanding of your audience’s needs and challenges. Identify key topics and pain points that are relevant to your clientele and create content that addresses them. High-quality content goes beyond just marketing your business and provides real value for your audience.

seo: the road to visibility

Once you’ve built your website and developed your digital marketing strategy, the next step is to get your content in front of your target audience. SEO, or search engine optimization, is essential to achieve this goal.

SEO is the process of making your website more visible and appealing to search engine algorithms. An effective SEO strategy will help your site appear on the first page of Google for your target keywords. When the competition is fierce, and the stakes are high, SEO is a necessity.

Search engine algorithms are complex, but luckily, you don’t need to handle everything on your own. At Wildish Agency, we offer SEO solutions tailored specifically to B2B industrial and manufacturing companies. We’re an industrial marketing agency that helps clients develop keyword-rich content and a detailed link-building strategy. We also optimize technical elements such as load times and mobile-friendly formatting to make your website more appealing to Google.

functionality & user experience: navigating the industrial digital space

Your users should be your number one priority when building your website. When developing your site, try to see it through a first-time visitor’s eyes. A fast, streamlined website experience is key to success. If your site is slow, confusing, or just plain broken, it will be difficult for new customers to trust your business.

website functionality: the backbone of user experience

Website functionality is essential to building a great user experience. Google also prioritizes functionality in its ranking algorithm, making it an essential part of your SEO strategy.

There are several key components to consider when assessing and improving your website’s functionality. One of the most important is intuitive navigation. Your site’s menu should be clearly visible, and every link should point directly to a functioning page. Use clear and concise language to help visitors find what they’re looking for.

Fast load times are also essential to a good user experience. Slow websites are incredibly frustrating and feel unprofessional, reflecting negatively on your brand. To keep your website loading quickly, make sure to choose a reliable hosting service. Additionally, optimize your images and videos for web viewing, as large files can dramatically slow down a website’s load time. 

mobile responsiveness: reaching industrial audiences on the go

As mobile technology has advanced, many people prefer to browse the web on their smartphones and tablets. As of late 2022, over 58% of all web traffic was mobile. This means that mobile responsiveness is more important than ever when developing your site.

Mobile responsiveness ensures that your website adapts seamlessly to various screen sizes. This provides a consistent and engaging experience, regardless of what device your visitors are using. This is particularly crucial for industrial audiences who may need to access technical data, product catalogs, or contact information from any location.

conversion strategies: turning visitors into b2b leads

Well-developed conversion strategies are necessary to turn your website visitors into qualified B2B manufacturing company leads. This starts with compelling calls-to-action, or CTAs, throughout your site. This language encourages visitors to take steps like requesting a quote, downloading a whitepaper, or signing up for your newsletter.

With these conversion strategies, you’ll build out your email list and move your contacts through the marketing funnel. It’s the first step in cultivating relationships with your sales prospects.

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metrics & analytics: navigating the industrial digital landscape

Your website and marketing strategies aren’t static — you’ll need to continually improve them to keep up with the changing trends. Monitoring your metrics and analytics is essential to an ongoing success strategy.

analytics & metrics: the b2b digital compass

Measuring your website’s performance through trackable metrics and analytics tools will help you navigate the B2B industrial marketing landscape. By monitoring your performance, you’ll see which aspects of your website are working well and where you need to improve. Assessing your metrics will also help you determine how you stack up against your competition.

For example, analyzing your visitor data can help you determine which content strategies and SEO tactics are most powerful. Analytics can also help you track the ROI of your marketing strategies and make them more cost-effective.

continuous improvement: adapting to the industrial terrain

As technology evolves, B2B marketing trends evolve with it. Digital marketing strategies that were successful in years past may not be as effective now. Your brand will need to use analytics to identify areas for improvement and innovation.

At Wildish, we’re committed to staying ahead of the curve. We monitor industry trends and algorithm changes and apply them to your digital marketing strategy to make sure you’re future-ready. By partnering with a B2B industrial marketing agency, you can spend more time focusing on client interaction and less time monitoring industry trends.

industrial success stories: showcasing b2b excellence

We’ve worked with B2B clients across many different industries, creating websites with both professionalism and personality. Take our collaboration with HD Ships, for example. This supply chain management company needed a sophisticated website that stood out from the pack. We optimized their site with a fully custom WordPress theme and tracked their site’s performance for ongoing success.

Another excellent example is our work with Reyman Construction (a manufacturing business). We developed an entirely new website for their organization with sleek, high-performance features. We also overhauled their brand strategy to make a big impact in their industry.

wildish agency’s expertise: your digital b2b partner

At Wildish, we offer a variety of marketing services specifically for B2B organizations. We build websites that are not just aesthetically pleasing but are also full of valuable content to drive conversion rates. We also offer comprehensive SEO services to get your site in front of your target audience.

In addition to our website services, we also offer branding and photography services. Your website needs strong visuals to make a powerful impact.

Contact us today to learn more about our services and how we can help your business succeed.