how to create an excellent manufacturing website



Are you not seeing the desired results from your manufacturing website? Do visitors quickly leave your site without taking any action? If so, then this guide is for you.

While there was a time when sales reps were the primary source of information for potential customers – those days are long gone. According to a recent study, 75% of B2B buyers prefer to conduct their own research online rather than interact with a sales representative. So, if your website is not up to par, you could be losing out on valuable leads and sales.

In this guide, we will discuss how to create an excellent website design for manufacturers that will attract and convert visitors into customers. Let’s dive in!

planning and strategy

Before jumping into a web design (or redesign) project, it’s essential to have a clear plan and strategy in place. Your website is an extension of your brand, and it should align with your overall business goals and objectives.
Here are some key elements to consider during the planning phase of websites for manufacturers:

define your target audience

Manufacturers often have a specific target audience, such as businesses in a particular industry or geographical region. Yet, many manufacturing websites try to appeal to everyone, resulting in a confusing and unfocused message.
To create an excellent website for your manufacturing business, you must clearly define your target audience and tailor your messaging, visuals, and calls to action to resonate with them. You can gather insights by surveying your current customers, conducting market research, and analyzing competitors.

establish your website goals

Having a clear understanding of your website’s purpose and goals is crucial for its success.

For manufacturers, common website goals include:

  • Educating potential customers about your products and services
  • Providing detailed product information and specifications
  • Generating leads through quote requests or contact forms
  • Improving customer service with FAQs and support resources

By defining your website’s goals, you can better structure your content and design to achieve those objectives. It will also help track and measure the success of your manufacturing website in meeting those goals.

develop a clear brand message and value proposition

Your brand message and value proposition should be evident throughout your website. It should clearly communicate who you are as a manufacturer, what sets you apart from competitors, and how you add value to customers’ businesses.

Ensure that your messaging is consistent across all pages and aligns with your overall brand strategy. Your unique selling points (USPs) should also be prominently featured on your website to differentiate yourself in the market.

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content creation​

After establishing your website goals and defining your brand message, it’s time to start creating web content that will effectively engage and convert your audience. Here are some tips to keep in mind:

create web content that speaks to your audience

A common mistake that websites for manufacturers make is creating content that is too technical and dense. While B2B buyers may have a thorough understanding of your industry and products, it’s important to remember that they are also human. They crave engaging and easily digestible content just like any other consumer. So, it’s crucial to strike a balance between technical information and relatable language that speaks to their pain points and needs.

Consider your target audience when developing content. What challenges do they face? What solutions are they looking for? How can your products or services meet those needs? By addressing these questions in your content, you will effectively capture the attention of potential buyers and position yourself as a valuable resource.

gather high-quality visuals

Visual content is crucial for engaging website visitors and keeping them on your page. This is especially true in the manufacturing industry, where products can be complex and technical. High-quality visuals such as product images, videos, and infographics can help simplify complicated information and make it more visually appealing.

Make sure to invest in professional product photography and videos to showcase your products in the best possible light. You can also use infographics to break down complex concepts or data into easy-to-understand visuals.

include essential pages​

Don’t just focus on the homepage when creating a website for your manufacturing business. Your website should have a variety of pages that serve different purposes and provide valuable information to your audience.

Some essential pages for a manufacturing website include:

  • About Us: This page should provide background information on your company, its history, and mission. It’s also an opportunity to showcase your team and their expertise.
  • Products/Services: This section of your website should highlight the specific products or services you offer with detailed descriptions and visuals.
  • Testimonials/Case Studies: Potential buyers want to see proof that your products or services are effective. Including testimonials from satisfied customers or case studies of successful projects can help build trust in your brand.
  • Contact Us: Make it easy for potential buyers to get in touch with you by including a contact page with your company’s phone number, email address, and physical address.

By including these essential pages, your website will be more comprehensive and informative, helping to attract and convert potential customers.

design and functionality

Website design for manufacturers should be sleek, professional, and easy to navigate. A cluttered or outdated website can give potential buyers a negative impression of your business.
Not only that, but search engines, such as Google, also take website design and functionality into consideration when ranking websites. So, taking the time to optimize your website can also improve its visibility and reach a larger audience.
When designing your website, consider the following tips:

  • Use high-quality images and videos to showcase your products or services. This will give potential buyers a better understanding of what you offer.
  • Make sure your website is mobile-responsive, as many people use their smartphones to browse the internet.
  • Utilize clear calls-to-action (CTAs) throughout your website to guide visitors towards taking action, such as contacting you or making a purchase.
  • Keep your website updated with new content regularly, such as blog posts or product updates.

A manufacturing marketing agency can help you create an attractive and functional website that effectively represents your brand and drives conversions.

launch and optimization

Once your website is designed and developed, it’s time to launch it. Make sure to test all the links and functionality of your website before making it live. It’s also a good idea to have others review your website for any errors or improvements that can be made.

After launching your website, it’s important to continually optimize it for better performance. This includes:

  • Regularly updating content.
  • Monitoring web analytics to track traffic and conversions.
  • Implementing manufacturing SEO strategies to improve search engine rankings.

A manufacturing marketing agency in Reno can also assist with ongoing optimization by conducting regular audits and providing recommendations for improvement. This will ensure that your website is always functioning at its best and driving results for your business.

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enlist the help of wildish

At Wildish Agency, we have extensive experience working with industrial and manufacturing companies to design, develop, and optimize websites. Our team of experts can help you create a website that effectively represents your brand, showcases your products and services, and drives conversions.

Contact us today to learn more about our manufacturing marketing services!