how seo benefits industrial manufacturing companies




Three simple letters that hold the key to getting noticed on Google searches. 

Short for search engine optimization, SEO is your gateway to a well-established digital presence. When done right, it ensures your website ranks higher on search engines, namely Google.

Why does this matter? 

Well, high rankings mean more visibility. And more visibility means more potential clients browsing through your offerings. SEO for industrial companies can do more than traditional PR or word-of-mouth. It is a key player to expand your reach online, make your website more user-friendly, and help you build a strong reputation.

In this post, we’ll explore more advantages of SEO for manufacturing companies. But first, let’s take a step back to the basics.

understanding seo in industrial manufacturing

Manufacturing SEO is not all that different from generic SEO. Put simply, it’s a digital marketing strategy customized to help industrial companies improve their search engine rankings.

A solid manufacturing SEO strategy typically includes:

  • Keyword research
  • Technical upkeep
  • Content generation
  • Backlinking


SEO for manufacturers can help you attract clients actively searching for products/services in your niche. With a strong SEO game plan, your website becomes an invaluable marketing asset, bringing in high-quality leads for years to come – without having to rely on an ad budget.

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key benefits of seo for industrial manufacturing companies

key benefits of seo for industrial manufacturing companies

Presently, SEO is one of the most implemented B2B marketing tactics, with 49% of companiesusing it to achieve various objectives.

It’s easy to see why. SEO can provide:

better online visibility and brand awareness

As you know, the industrial sector is fiercely competitive – you want to do everything in your power to get noticed.

An SEO plan can drastically improve the way your website performs on the search engine results pages (SERPs). You’re more likely to show up higher on search if you optimize your site for pertinent keywords.

This is important.

The top three non-branded organic search results get over 50% of click-throughs. In other words, when people search for products/services (without using a specific brand name), more than half of them click on the top three results. Being one of these can make a big difference in how many people visit your site.

Increased visibility can also result in broader brand awareness. The more people see your brand, the more they’ll remember it.

stronger lead generation and customer acquisition

SEO is a powerful tool for generating quality leads. By focusing on key phrases tied to your products and services, you draw in people already interested in what you have. And since these leads are primed for what you offer, it’s easier to turn them into customers.

As mentioned, a successful SEO strategy places you higher in search results and generates more organic traffic. If your website has engaging content and a great user experience, these visitors can turn into real leads, and eventually, new clients

improved credibility and trust among target clients

Google is constantly working to refine its ranking algorithms to place the most credible websites at the top of Google searches. People often trust the first few results in their search queries. To give you an idea, only 0.63% of Google searchers look at the second results page.

If your manufacturing company ranks well on search results, it’s seen as high-quality and reliable by search engines. Earning this status is the core objective of every SEO strategy.

higher conversion rates and sales growth

SEO is all about aligning your company’s message, capabilities, and value with the interests of target buyers. When you work with industrial SEO experts, they will work on your website to make sure it’s easy to use and glitch-free – and the content provides the answers your clients are looking for.

The goal is to make the website easy to find with a targeted Google search and arranged in a way that naturally prompts visitors to book meetings – or take any other action on the website.

competitive advantage in the market

Strong SEO results can give you a major edge over your competitors – getting your website more clicks than theirs. By looking at what your competitors are doing (and then doing it better), you can get ahead in the game.

One way is to find things they’re missing, like using specific long-tail keywords they haven’t thought of. Spotting these chances to improve your industrial SEO can make your website more visible on Google and other search engines.

Now, knowing these benefits is one thing, but implementing SEO tactics is another.

That’s where Wildish Agency steps in!

As a leading Reno marketing agency, we specialize in B2B SEO for manufacturing companies. We’ll work closely with you to understand your business goals, target audience, and market challenges. Then, we’ll craft a personalized SEO strategy that aligns with your objectives and drives tangible results.

strategies for implementing seo in the manufacturing sector

strategies for implementing seo in the manufacturing sector

Ready to leverage these benefits of SEO?

Your best bet would be to hire a reputable manufacturing SEO agency and let them do all the heavy lifting.  On the surface, here’s what an SEO company will do for you:

conduct comprehensive keyword research

Keyword research is usually the first step in any legitimate SEO strategy. It’s the process of identifying and analyzing search phrases relevant to your industry – the ones your target customers are entering into the search bar to look up businesses like yours.

For B2B companies, it’s wise to hone in on long-tail target keywords to attract a specific audience. This can significantly boost your chances of scaling the SERPs.

Tools like Google Keyword Planner and Ahrefs are common tools for the keyword research journey. Now, industrial SEO is not like general SEO. For the best results, consider working with specialized manufacturing SEO experts.

optimize website structure and content

In relation to on-page SEO and technical SEO, your industrial website should be easy to navigate and understand, not just for your customers, but also for search engines. In the initial month of working with SEO pros, they will:

  • Arrange your site so it’s convenient to find things. Your main services, products, about us, and contact information should be clear and easy to reach.
  • Write your website content in simple language. Explain your products and services well. Avoid industry jargon that might confuse someone new.
  • Make sure your website works on all devices, like phones and tablets.
  • Keep your website up to date with fresh content.


A well-structured website attracts more visitors and helps them find what they need quickly.

create high-quality, industry-relevant content

Content is king in the world of SEO. It’s important to develop content that speaks directly to your target clients’ needs and showcases your expertise – using relevant keywords. This could be through blog posts, whitepapers, or case studies that address specific problems and solutions in your sector.

leverage local seo tactics for regional targeting

Local SEO efforts are crucial for B2B companies serving a specific geographic area. This includes optimizing your website and other platforms for local searches, ensuring your business is listed in local directories, and managing local business listings, like Google Business Profile.

utilize data analytics to track and measure seo performance

Regularly analyzing your website traffic and SEO performance can help you make data-driven decisions to enhance your strategy. We suggest using tools like Google Analytics to assess metrics like page views, bounce rates, and conversion rates to see what’s working and what needs improvement.

Wildish Agency is your go-to team for digital marketing in Reno. We are one of the few SEO companies that specialize directly in SEO for industrial companies. We’ll take over your SEO duties, so you can focus on what matters most – providing excellent service to your clients.

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talk to wildish - your manufacturing seo experts in reno!

That’s a wrap on our deep dive into the benefits of SEO for industrial businesses.

The most important think to keep in mind is SEO isn’t a one-and-done deal – it’s a long-game tactic that takes consistency and versatility as Google’s algorithms evolve. Keep refining your approach, and you’ll continue to see growth in online visibility, customer engagement, and sales.

Get ready to fast track your way to digital marketing success with Wildish Agency! Our manufacturing SEO experts will go the distance to make the most of your online presence. Contact us to learn more!