Unlocking Your Business’s Online Potential:
The Impactful Role of a Web Developer



In the early stages of running a company, you probably got used to handling various web and computer science tasks yourself. We are fortunate to live in a time with infinite resources at our fingertips -and learning the basics of web development projects isn’t too difficult. 

However, as your business grows, you will inevitably hit a ceiling of what is possible to do and manage on your own. This is where web developers come in.

It’s important to realize that when you hire a web developer, you’re getting more than just a website expert. At the core, a web developer creates/fine-tunes your website’s coding, makes updates, and keeps your site safe from cybercrime.

What is a Web Developer?

A web developer is an expert who designs, builds, and maintains websites and web applications for businesses.

There are three types of web developers: front-end, back-end, and full stack.

Front-end developers focus primarily on the look and feel of a website – the colors, fonts, images, layout, etc. Back-end developers are responsible for the code that runs behind the scenes, enabling a website to function securely and power dynamic web content. 

Full-stack web developers possess expertise inboth the front-end and back-end aspects of a website. They are proficient in programming languages such as html, css, and javascript, as well as various frameworks and libraries. Many creative agencies that offer web services will employ a team of full-stack web developers to ensure their clients’ websites are built to the highest standards.

The role of web developers is pivotal in shaping online presence and digital interactions. In this post, we will explore other crucial factors that influence the work of web developers. Let’s get started.

The Roles of a Web Developer

1. The Visionary

To the untrained eye, a polished website with attractive visuals and awell-designed user interface can come across as easy to replicate. However, this is far from the case. It takes an in-depth knowledge of design principles and technical capabilities to conceptualize a web presence that stands out from the competition.

Your web developer’s job is to look at your web project with practicality in mind and help create a vision for you to get there – and add a unique twist.

As a business owner, you will have a great deal of input into the design process. You will communicate the company’s goals, and the developer will use their expertise to bring that vision to life – whether it’s a website, web app, or piece of content.

All business owners have a vision for their digital presence. The web developer’s role is to be the bridge between your vision and the actual development of a website. They’ll make sure that the end product reflects your brand, is aligned with your goals, and can serve as a vehicle to move you closer to success.

2. The Strategist

Once you and your web developer have hammered out a vision for your website, they will be the driving force that brings it into reality.

The web developer will take charge of analyzing user behavior, monitoring online trends, and staying updated with technological advancements. Utilizing this invaluable knowledge, they will build a strategy for both the short-term and the long-term

For instance, this strategy may involve finding ways to attract more online visitors, drive more sales, or improve overall user experience. This could be done by leveraging design trends to make the website more intuitive, adding new features, or improving your online visibility. 

Let’s put it in perspective here.

Suppose you have a website that has high traffic volume but low sales. Your web developer can analyze the current user experience and come up with ways to improve it. This could involve adding a streamlined checkout process, making the website mobile-friendly, or developing an engaging content strategy.

Web developers are more than just coders. They understand the importance of an informed digital strategy and will constantly look for new opportunities to improve your website’s performance. This insight allows them to come up with innovative ideas and solutions that can take your business to the next level.

3. The Integrator

When you hire a web developer, they will do a lot of the heavy lifting in conceptualizing, designing, and implementing solutions within your operations – based on the vision you create. The web developer will be the connective tissue that brings all of your business aspects together to form an effective website.

They’ll do this by integrating the website with other applications and services to help streamline operations and make it easier for customers to complete their transactions. The web developer may also use APIs and plugins to extend the capabilities of your site so that you can give visitors a better experience. 

In other words, they will be the person putting the puzzle pieces together to make sure your company achieves “the bigger picture” and can scale without the growing pains.

Think of your company with four pillars: sales, marketing, customer service, and IT. Full-stack developers are the glue that holds all of those elements together and helps to create a cohesive experience for customers.

4. The Data Analyst

Data should underpin all decisions related to your company’s online presence and other web projects.

If you’re not well-versed in Google Analytics, user behavior, email statistics, heat mapping, etc., the data you gather may not be useful. Keep in mind, this data needs to be interpreted correctly so that you can take the right course of action.

The most successful digital presences are constantly evolving and re-inventing themselves. As such, part of being a web developer involves analyzing data from various channels and applying it to improve the user experience.

Simply put, your full-stack developer will help you make sense of the data you collect and use it to inform new ideas. This may include a smarter way to manage customer interactions, fine-tune your existing services, and launch new products.

Data is the best way to understand what makes your customers tick. Having a full-stack developer who can interpret this data will help you make better decisions and ultimately improve customer satisfaction.

What’s the Next Step?

The decision to hire a web developer is essential to the success of your online presence. Yet, the talent pool of web developers is vast, and narrowing down the right candidate for your company can be challenging.

Knowing where to look and who to trust is intimidating; we get it. The key is to hire a web developer who understands your vision, motivations, and of course, your customers
At Wildish Agency, we pride ourselves on understanding our clients’ goals and providing the right solutions. From custom development to full-stack web design, our experienced team will help you create an online experience that exceeds customer expectations.

Contact us today to learn more about our services and see how we can help your digital presence thrive!