The world of garage doors may not be the sexiest but think about how many people need an expert. That’s right, everyone with a garage. Thompson Garage Doors are experts in their industry and their strong reputation in our community proves it. They just needed a website that made sense and a little help protecting their brand.
Challenge:
Thompson’s digital presence was outdated, the user pathway was incohesive, and the content didn’t accurately reflect the people behind the brand- because the people at Thompson are what’s kept them going since 1957. So, we went down the path to build a website that told a story about customer relationships and the personal touch they give to the cold, industrial world of overhead garage doors.
Approach:
A website that sees a lot of traffic has to be easy to use. That’s why we took a simple approach to design a site with well-organized services and product representation using icons and animation. And like most essential services, Thompson Garage Doors had to be easily found when someone went to Google requesting help with a broken garage door. That meant some intense focus on SEO.
Taking a brand known for its tough industrial services and putting a playful, lighthearted touch and voice to a website wasn’t going to be easy. We were up for the challenge.
Everyone could use a door to walk through.
