winning strategies for industrial website design in 2024



The beginning of the year is a great time for businesses to reflect on their website design strategies and make improvements for the year ahead. This is especially true for B2B industrial companies, as their highly technical audience demands a user-friendly and informative website. They expect a seamless online experience that reflects the quality and expertise of their products or services.

If your website is not meeting user expectations, you risk losing potential customers and damaging your brand’s reputation. In this guide, we will discuss the winning strategies for industrial website design in 2024 and how you can implement them to attract and retain customers.

understanding your industrial audience

Of course, you likely already have a general idea of what your target audience is looking for. However, it’s important to conduct market research and gather data to gain a deeper understanding of their behavior and expectations. This will allow you to tailor your website design specifically for them.

Here are some key factors to consider when defining your industrial audience:

  • What industries do they belong to?
  • What products or services are they interested in?
  • What challenges do they face?
  • How do they prefer to consume information?
  • What level of technical expertise do they possess?


By answering these questions, you can tailor your website design and content to better resonate with your target audience.

transform your industrial website today!

design trends that convert

Once you have a thorough understanding of your audience, it’s time to implement design trends that are proven to convert visitors into customers. Here are some of the top design trends for industrial websites in 2024:


Minimalism is the art of using simple, clean design elements to convey a powerful message. In the industrial sector, this trend is becoming increasingly popular as it allows for clear communication and easy navigation.

Industrial websites that adopt minimalistic design principles often have a clean and organized layout with plenty of white space and limited use of colors. This puts the focus on the content and products, making them stand out and easier to understand.

interactive elements

Interactive elements, such as animations, videos, and charts, are a great way to engage visitors and keep them on your website longer. This trend is especially effective for industries that deal with complex or technical products.

By incorporating interactive elements into your website design, you can provide a hands-on experience for potential customers – allowing them to see the benefits of your products in action. It also adds an element of fun and creativity to the website, making it more memorable for visitors.

richer graphics

Gone are the days of using stock photos on websites. In 2024, industrial websites are opting for custom graphics and illustrations that better represent their brand and products. These graphics not only make a website more visually appealing but also help to convey complex information in a simplified manner. 

Moreover, custom graphics allow industrial companies to showcase their products and processes in a more dynamic and engaging way. This can be especially useful for companies that manufacture large, complex machinery or those in the engineering sector.

building a high-performing website

In addition to the design trends mentioned above, there are several other components that contribute to creating a high-performing industrial website. These include:

mobile responsiveness

With the majority of internet users accessing websites through their mobile devices, it is essential for industrial websites to be responsive and optimized for different screen sizes. This not only improves user experience but also helps with search engine rankings as Google prioritizes mobile-friendly websites.

user-friendly navigation

A well-organized and intuitive navigation system is crucial for any website, especially for industrial websites with complex products and services. Visitors should easily find the information they need without having to click through multiple pages.

fast load times

Industrial websites tend to have a lot of content, including high-resolution images and videos. To prevent slow load times and improve user experience, it is important for these websites to be optimized for speed.

This can be achieved through:

  • Optimizing image sizes
  • Using caching techniques
  • Minimizing code
  • Removing resource-intense plugins
  • Choosing a reliable hosting provider 

clear call-to-action

Industrial websites should have clear calls-to-action (CTAs) that guide visitors toward the desired action, such as requesting a quote or scheduling a consultation. These CTAs should be strategically placed throughout the website and stand out visually to grab the attention of visitors.  

compelling content

In addition to having a visually appealing and user-friendly website – it is equally important for industrial websites to have high-quality and compelling content. This not only helps in engaging visitors but also establishes the expertise and credibility of the company. 

Some ways to create compelling content include:

  • Sharing informative and educational material related to the products or services offered.
  • Including customer testimonials and success stories.
  • Providing detailed product specifications and features.
  • Incorporating visual aids such as infographics, charts, and graphs to explain complex concepts.


Be sure to include relevant keywords throughout the content to improve search engine optimization and attract potential customers. It is also important to regularly update and refresh the content to keep it current and relevant. 

start winning with a cutting-edge website!

wildish agency: your industrial website partner

At Wildish Agency, we specialize in creating effective and high-performing industrial websites. Our experts work closely with clients to understand their specific needs and goals and develop customized solutions that drive results.

With our expertise in web design, content creation, and digital marketing strategies, we can help your industrial website stand out from the competition and attract potential customers. Contact us today to learn more about how we can help elevate your industrial website!