boost your factory floor: choosing the right digital marketing agency for manufacturers



Did you know around 77% of manufacturing businesses that leverage digital marketing strategies see an increase in their conversion rates? While traditional marketing methods, such as trade shows and print ads, may still have their place in the industry – there is no denying the power of digital marketing for B2B manufacturers.

However, digital marketing efforts are not typically a strong suit of a manufacturing business. Their focus is on production and operations, leaving little room for marketing expertise.

That’s where partnering with an industrial digital marketing agency can make all the difference. But with so many agencies out there, how do you choose the right one for your manufacturing business? Here are a few things to consider:

why do manufacturers need a digital marketing agency?

Before getting into the specifics, let’s first go over why an industrial digital marketing agency is necessary for manufacturers.

For starters, an industrial marketing agency will have a deep understanding of the industry and its unique challenges. They know the ins and outs of the manufacturing world, from supply chain management to technical specifications, and can speak your language. This makes it easier for them to create targeted marketing strategies that resonate with potential buyers.

Moreover, digital marketing services can provide a fresh perspective on your business. They will be able to identify areas of improvement and come up with creative solutions to help you stand out in a competitive market.

Finally, partnering with a digital marketing agency allows manufacturers to focus on what they do best – producing quality products. By outsourcing their marketing efforts, manufacturers can save time and resources while still reaping the benefits of a strong online presence.

partner with a digital marketing agency built for b2b manufacturing

key features of the ideal digital marketing agency

Not all agencies are created equal. So, how can you choose the best digital marketing agency for your manufacturing business? Here are some key features to look for:

industry expertise

Digital marketing strategies that work for a B2C business may not be effective for manufacturers. That’s why choosing an agency that has experience working with B2B industrial companies is important.

Think of it this way – would you trust a mechanic to fix your car if they had only ever worked on motorcycles? Probably not. Even though they are both vehicles, there are major differences in how they operate and require different knowledge and skills. The same goes for digital marketing.

B2B manufacturing companies require specialized marketing strategies. The products are often complex, with a longer sales cycle and a smaller target audience. An agency with industry experience will be able to create tailored campaigns that speak directly to your audience and address their pain points.

results-oriented approach

When it comes to digital marketing, results are everything. The ideal agency should have a proven track record of delivering tangible results for their clients. This could include increased website traffic, greater search engine optimization success, lead generation, and, ultimately, sales.

Don’t be afraid to ask for case studies or client testimonials to see the agency’s success stories. Reputable manufacturing marketing agencies will be more than happy to provide this information.

Additionally, you can check for reviews and ratings on third-party websites to get a better understanding of the agency’s performance. A marketing agency with a history of delivering results will likely continue to do so for you as well.

strategic partnership

 Some manufacturing marketing agencies may see their relationship with clients as purely transactional – you pay them, and they provide digital marketing services. However, the best agencies view their clients as partners. They take the time to understand your business, goals, and target audience to create a customized strategy that aligns with your objectives.

This collaborative approach allows for better communication and a deeper understanding of your brand, resulting in more effective marketing campaigns. Look for an industrial marketing agency that values strategic partnerships and is invested in the success of your manufacturing business.

specialized digital marketing services

Digital marketing is a vast field, and not all agencies offer the same services. When searching for manufacturing marketing agencies, look for one that offers various specialized services.

Some essential digital marketing services to look for include:

industrial website design

 Your website is often the first impression potential customers have of your manufacturing business. A specialized manufacturing marketing agency will have experience in designing and developing industrial websites that effectively showcase your products and services. Look for an agency that understands the unique needs of the manufacturing industry, such as showcasing technical specifications and providing easy access to product catalogs.

content marketing

The buying process in the manufacturing industry is often complex and requires a lot of research from potential customers. One way to attract these potential customers is through informative and helpful content. A good agency will have a team of content creators who can produce high-quality blog posts, articles, and other forms of content that educate and engage your audience.

search engine optimization

You can have the best content in the world, but it won’t do you any good if no one can find it. That’s where search engine optimization (SEO) comes in. A reliable industrial marketing agency will have a team of SEO experts who can optimize your website and content to rank higher on search engines. This will make it easier for potential customers to find you.

social media marketing

Manufacturing companies often overlook social media as a marketing tool, but it can be a powerful tool for reaching and engaging with your target audience. A good digital marketing agency will have experience in creating and executing successful social media campaigns that drive traffic to your website and increase brand awareness.

avoiding traps in digital marketing agency selection

When choosing an industrial marketing agency, it’s important to avoid falling for traps that could end up costing you time and money. Here are some red flags to watch out for:

lack of industry experience

As mentioned, working with an agency that has experience in the industrial sector is crucial. They will have a better understanding of your target audience and how to effectively market to them. Be wary of agencies that lack experience in the manufacturing industry, as they may not be able to deliver the results you’re looking for.

guarantees of immediate results

Beware of agencies that promise immediate results or guaranteed success. Digital marketing services take time and effort, and anyone making unrealistic promises likely won’t deliver on their claims. Look for agencies that provide realistic timelines and have a track record of success.

one-size-fits-all solutions

Every manufacturing company is unique and has different marketing needs. Beware of agencies that offer a one-size-fits-all solution or use the same strategy for all their clients. A good industrial marketing agency will take the time to understand your specific goals and tailor their approach to fit your company’s needs.

lack of transparency

Transparency is key when working with a digital marketing agency. You should have access to data and reports on the progress of your campaigns, as well as be able to easily communicate with your account manager. Watch out for agencies that provide vague information about their strategies and results.

poor communication

Effective communication is crucial for a successful partnership with a digital marketing agency. If you find that the agency is unresponsive or takes days to get back to you, it may be a red flag. A good agency will have a dedicated account manager who is readily available to address any concerns or questions you may have.

find your perfect b2b manufacturing marketing match with wildish


As a manufacturing company, investing in digital marketing can significantly boost your business growth and success. However, it’s crucial to carefully evaluate and choose the right digital marketing agency to partner with. Don’t rush into a decision without thoroughly researching and considering the factors discussed in this guide.

The Wildish Agency team has extensive experience working with industrial and manufacturing companies and understands the unique challenges of this industry. We take a personalized approach to each client, tailoring our strategies to fit their specific goals and needs. Contact us today to learn more about our digital marketing services and how we can help your manufacturing company thrive.